Since “Republican” Now Equals “Trump”, Non-Trumpist Republicans Need To Re-Brand; I’m Here To Help

As much as they suck at governing, Republicans excel at marketing. Remember “Mission Accomplished”? The only thing “accomplished” was hanging that banner. While Americans vote with their hopes and dreams, Republicans only ever deliver smoke and mirrors. Missions UNaccomplished. Skies NOT blue. Plenty of children left behind. The words promise plenty. Too bad they’re all as hollow as Donald Trump’s heart. Hollow because corrupt — and corruption is what binds Trump to each and every Republican.

The fact is, Trump epitomizes Republicanism, its every cynical, greedy, power-mad excess cranked up to eleven. That’s why Republicans — and the republic — are now hurtling toward the mission Republicans have ALWAYS wanted to accomplish: a state of permanent minority rule. Republicans are about to learn a harsh, harsh lesson. The criminal mojo that worked for Trump his whole life is about to stop working.

For four years, every Republican benefited from the fact that Trump gets away with everything by themselves getting away with almost everything. The thing is, those around Trump did NOT get away with everything like Trump does because they’re NOT Trump. Republicans have forgotten: what worked for him would never work for anyone else. Without Trump — and his corrupt, befuddling sorcery — the backstop Republicans have grown accustomed to is gone. They just don’t realize it yet.

But Trump does. He’s even said it in private, back stage. He’s worried about going to jail and he bloody well should be. Because he IS going to jail. One way or another. And the process that puts him in jail will be as highly entertaining as it is revelatory.

We’ve forgotten ourselves how the world works when we have even a semi-functional Department of Justice — that’s how perverted our view of justice has become with Bill Barr at the DoJ’s helm. In addition to attacking the pandemic head on as they hit the ground, Team Biden also must attack corruption head on because corruption threatens the effort to attack the pandemic.

Even with some in the American news media still determined that “both sides do it”, most Americans — the majority of us — see clearly that, really, only ONE SIDE “does it”. Only one side made Donald Trump their candidate and thus their standard-bearer. Only one side made a Devil’s bargain with Russia — and Russian money — in order to win the 2016 election. Only one side has resisted oversight with religious zeal — as if they had something to hide. Only one side refuses still to acknowledge the decision We The People just made about our future leadership.

To call oneself a “Republican” now is to call oneself a “Trumpist”. That won’t change tomorrow. In fact, the fact that Republicans made themselves the Party Of Trump is going to be the brush all future political campaigns paint all future Republicans with. If they WANT to be “The Party Of Trump”, they’re good to go! Voters will understand their choice. But if a Republican wants voters to see them as something other than a Trumpist?

You can’t “call yourself” a Trumpist and not expect people to think you’re a Trumpist. Regardless of whatever nuances YOU apply to the word, the rest of us see zero nuance. We only see Trump. Ask the Coca Cola company what happens when you try to nuance “Coke” with “New”. However the Coca Cola company perceived themselves or wanted their customers to perceive them — they got the opposite. They got confusion — and then anger, resentment and customers turning to Pepsi or RC.

The “Republican” brand is about to be as dead as the “Whig” brand. The problem: we still need those people we used to call “Republicans”. Not the Trumpists, of course, the normal people. We still need their voices of moderation to counter balance ours — which are about to send the country heading hard to the left. Rest assured, whatever resistance Mitch McConnell thinks he’s going to present will be undermined by Mitch’s legal problems. He’s not going to be worried about blocking anything Joe Biden’s doing; he is going to be worried about saving his own bony, white, Treason Turtle ass.

Also — I believe we’re going to learn that all the Republican-manufactured voting machines (the voting machine manufacturers are all Republicans, Republican donors and their boards are all loaded with Republican politicians) have been padding Republican vote totals for YEARS. When a fully functioning Department of Justice begins pulling the thread of Republican Corruption, that garment will unravel faster than a Trumpian lie. We will see Trump, the Republican Party, the Republican leadership and Republicanism bare-assed naked.

Every revelation about greed, corruption, cynicism — and especially treason — will sledgehammer the Republican Brand further. By the time we get to the 2022 mid-terms, Team Biden will have 1) mitigated the worst of the pandemic, 2) eased the economic hurt most Americans are now feeling, 3) restored order and rational thinking to our political process and 4) begun to uncover whole mountains of criminal behavior. To call oneself a “Republican” while running for office would be like saying “Hey, never mind that I may be a criminal myself — since I run with criminals — vote for ME!”

In an environment where integrity and caring about the Commonweal are the norm, good people will want to be perceived as having integrity and caring.

All those good, former-Republicans are going to need a new brand to describe themselves to the American voter. I have a helpful suggestion. A real one.

The problem with calling yourselves “conservative” is that the word gives away too much. As a Progressive, my politics are all geared toward progress — toward meeting the future’s challenges head on with new, outside-the-box solutions. Conservatives are no different. Their politics are all geared toward “conserving” — just like their name says.

The question is “WHAT do conservatives want to conserve?” Obviously it can’t be the future. You can’t conserve what isn’t. Conservatives want to conserve what IS. How we are now — because it still holds on to the bits of how we WERE that conservatives REALLY want to conserve. Ask any conservative what they want to conserve and, ultimately, they’ll reveal that the thing they want to keep alive is the past.

Tradition’s important and all but — in a rapidly changing world, tradition can be dangerous because it’s based on old knowledge that new knowledge might contradict. If they try to bleed you in a hospital emergency room? Say no! Their medical text books are out of date.

And, really, these moderate Republicans aren’t conservatives anyway. Most of them are social Progressives with a Methodist’s view of money. Circumstances — a dissolving economy — are going to force Progressive solutions on us. The cash Team Biden will use to flood the economy is very much a form of Universal Basic Income. We’ll witness ourselves how cash flowing America from the bottom up works far, FAR better than trickling money down from the top ever could work. Even after we’ve wrestled the pandemic to the ground, more pandemics are coming; we have no idea what pathogens a thawing permafrost will release. In a world where we’re as healthy as the least healthy among us — it only takes one person to start a pandemic raging (hello, COVID19!), socialized medicine can’t be a pipe dream. It needs to be a fact of life.

Yes, yes, yes — what Progressives like me want to do will be expensive. Americans will pay more in taxes at the end of the day. But they’ll get something valuable for the money. And the wealthy will pay far more than they do now because they can afford to but — more importantly — because it is their obligation as citizens of this country. Don’t like the responsibility? You don’t have to be a citizen. You can take your chances with your money elsewhere.

Hey, though Trump paid virtually no taxes to America, he obligingly paid hefty taxes to China — because he feared what would happen if he DIDN’T pay his taxes to China.

See? How does the other side counter “corruption” arguments? “Be more conservative” won’t sell. How about “Let’s be more moderate”?

Moderation may not be progress’s diametric opposite (regress), but it is the perfect alternative to “Let’s Do This Now!” Moderation says “Let’s take a deep breath and make sure we’re making the right decision for the most people”. There’s nothing wrong with making Progressives bring their receipts with them. By all means — please check our work. Hell, I bet that while checking our work, these new “moderate former-Republicans” will innovate solutions that Progressives didn’t think of. Those solutions may not get Progressives everything they want but then welcome to democracy.

America is best when it’s moderates are most dynamic — when they’re taking the best ideas and knitting them together into workable solutions. And think how sensible “moderation” will sound going forward. Calling oneself “Moderate” — or “The Moderation Party” would be a bold, direct announcement of who these former Republicans are. With its mission statement baked into its name, a “Moderation Party” would be incredibly attractive to a lot of Americans.

Maybe there’s a better, sexier word than “moderate”. It won’t cut to the end of the chase like “moderate” does. Conservatives won’t go away any time soon though their numbers will dwindle as conservatism takes residual damage from Republicanism’s fall. Ironically, their voice will sound increasingly extreme, making moderation — or a “Moderation Party” that much more sane-sounding.

Please, at least take my suggestion under consideration, moderates. Call yourselves something other than “Republican”. Most of you already do call yourselves something different — “Former Republican”. Let’s find you something you can be proud to call yourselves not as a reaction but as a statement of faith and purpose.

This Progressive is happy to say out loud: We need YOU.

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