Since “Republican” Now Equals “Trump”, Non-Trumpist Republicans Need To Re-Brand; I’m Here To Help

As much as they suck at governing, Republicans excel at marketing. Remember “Mission Accomplished”? The only thing “accomplished” was hanging that banner. While Americans vote with their hopes and dreams, Republicans only ever deliver smoke and mirrors. Missions UNaccomplished. Skies NOT blue. Plenty of children left behind. The words promise plenty. Too bad they’re all as hollow as Donald Trump’s heart. Hollow because corrupt — and corruption is what binds Trump to each and every Republican.

The fact is, Trump epitomizes Republicanism, its every cynical, greedy, power-mad excess cranked up to eleven. That’s why Republicans — and the republic — are now hurtling toward the mission Republicans have ALWAYS wanted to accomplish: a state of permanent minority rule. Republicans are about to learn a harsh, harsh lesson. The criminal mojo that worked for Trump his whole life is about to stop working.

For four years, every Republican benefited from the fact that Trump gets away with everything by themselves getting away with almost everything. The thing is, those around Trump did NOT get away with everything like Trump does because they’re NOT Trump. Republicans have forgotten: what worked for him would never work for anyone else. Without Trump — and his corrupt, befuddling sorcery — the backstop Republicans have grown accustomed to is gone. They just don’t realize it yet.

But Trump does. He’s even said it in private, back stage. He’s worried about going to jail and he bloody well should be. Because he IS going to jail. One way or another. And the process that puts him in jail will be as highly entertaining as it is revelatory.

We’ve forgotten ourselves how the world works when we have even a semi-functional Department of Justice — that’s how perverted our view of justice has become with Bill Barr at the DoJ’s helm. In addition to attacking the pandemic head on as they hit the ground, Team Biden also must attack corruption head on because corruption threatens the effort to attack the pandemic.

Even with some in the American news media still determined that “both sides do it”, most Americans — the majority of us — see clearly that, really, only ONE SIDE “does it”. Only one side made Donald Trump their candidate and thus their standard-bearer. Only one side made a Devil’s bargain with Russia — and Russian money — in order to win the 2016 election. Only one side has resisted oversight with religious zeal — as if they had something to hide. Only one side refuses still to acknowledge the decision We The People just made about our future leadership.

To call oneself a “Republican” now is to call oneself a “Trumpist”. That won’t change tomorrow. In fact, the fact that Republicans made themselves the Party Of Trump is going to be the brush all future political campaigns paint all future Republicans with. If they WANT to be “The Party Of Trump”, they’re good to go! Voters will understand their choice. But if a Republican wants voters to see them as something other than a Trumpist?

You can’t “call yourself” a Trumpist and not expect people to think you’re a Trumpist. Regardless of whatever nuances YOU apply to the word, the rest of us see zero nuance. We only see Trump. Ask the Coca Cola company what happens when you try to nuance “Coke” with “New”. However the Coca Cola company perceived themselves or wanted their customers to perceive them — they got the opposite. They got confusion — and then anger, resentment and customers turning to Pepsi or RC.

The “Republican” brand is about to be as dead as the “Whig” brand. The problem: we still need those people we used to call “Republicans”. Not the Trumpists, of course, the normal people. We still need their voices of moderation to counter balance ours — which are about to send the country heading hard to the left. Rest assured, whatever resistance Mitch McConnell thinks he’s going to present will be undermined by Mitch’s legal problems. He’s not going to be worried about blocking anything Joe Biden’s doing; he is going to be worried about saving his own bony, white, Treason Turtle ass.

Also — I believe we’re going to learn that all the Republican-manufactured voting machines (the voting machine manufacturers are all Republicans, Republican donors and their boards are all loaded with Republican politicians) have been padding Republican vote totals for YEARS. When a fully functioning Department of Justice begins pulling the thread of Republican Corruption, that garment will unravel faster than a Trumpian lie. We will see Trump, the Republican Party, the Republican leadership and Republicanism bare-assed naked.

Every revelation about greed, corruption, cynicism — and especially treason — will sledgehammer the Republican Brand further. By the time we get to the 2022 mid-terms, Team Biden will have 1) mitigated the worst of the pandemic, 2) eased the economic hurt most Americans are now feeling, 3) restored order and rational thinking to our political process and 4) begun to uncover whole mountains of criminal behavior. To call oneself a “Republican” while running for office would be like saying “Hey, never mind that I may be a criminal myself — since I run with criminals — vote for ME!”

In an environment where integrity and caring about the Commonweal are the norm, good people will want to be perceived as having integrity and caring.

All those good, former-Republicans are going to need a new brand to describe themselves to the American voter. I have a helpful suggestion. A real one.

The problem with calling yourselves “conservative” is that the word gives away too much. As a Progressive, my politics are all geared toward progress — toward meeting the future’s challenges head on with new, outside-the-box solutions. Conservatives are no different. Their politics are all geared toward “conserving” — just like their name says.

The question is “WHAT do conservatives want to conserve?” Obviously it can’t be the future. You can’t conserve what isn’t. Conservatives want to conserve what IS. How we are now — because it still holds on to the bits of how we WERE that conservatives REALLY want to conserve. Ask any conservative what they want to conserve and, ultimately, they’ll reveal that the thing they want to keep alive is the past.

Tradition’s important and all but — in a rapidly changing world, tradition can be dangerous because it’s based on old knowledge that new knowledge might contradict. If they try to bleed you in a hospital emergency room? Say no! Their medical text books are out of date.

And, really, these moderate Republicans aren’t conservatives anyway. Most of them are social Progressives with a Methodist’s view of money. Circumstances — a dissolving economy — are going to force Progressive solutions on us. The cash Team Biden will use to flood the economy is very much a form of Universal Basic Income. We’ll witness ourselves how cash flowing America from the bottom up works far, FAR better than trickling money down from the top ever could work. Even after we’ve wrestled the pandemic to the ground, more pandemics are coming; we have no idea what pathogens a thawing permafrost will release. In a world where we’re as healthy as the least healthy among us — it only takes one person to start a pandemic raging (hello, COVID19!), socialized medicine can’t be a pipe dream. It needs to be a fact of life.

Yes, yes, yes — what Progressives like me want to do will be expensive. Americans will pay more in taxes at the end of the day. But they’ll get something valuable for the money. And the wealthy will pay far more than they do now because they can afford to but — more importantly — because it is their obligation as citizens of this country. Don’t like the responsibility? You don’t have to be a citizen. You can take your chances with your money elsewhere.

Hey, though Trump paid virtually no taxes to America, he obligingly paid hefty taxes to China — because he feared what would happen if he DIDN’T pay his taxes to China.

See? How does the other side counter “corruption” arguments? “Be more conservative” won’t sell. How about “Let’s be more moderate”?

Moderation may not be progress’s diametric opposite (regress), but it is the perfect alternative to “Let’s Do This Now!” Moderation says “Let’s take a deep breath and make sure we’re making the right decision for the most people”. There’s nothing wrong with making Progressives bring their receipts with them. By all means — please check our work. Hell, I bet that while checking our work, these new “moderate former-Republicans” will innovate solutions that Progressives didn’t think of. Those solutions may not get Progressives everything they want but then welcome to democracy.

America is best when it’s moderates are most dynamic — when they’re taking the best ideas and knitting them together into workable solutions. And think how sensible “moderation” will sound going forward. Calling oneself “Moderate” — or “The Moderation Party” would be a bold, direct announcement of who these former Republicans are. With its mission statement baked into its name, a “Moderation Party” would be incredibly attractive to a lot of Americans.

Maybe there’s a better, sexier word than “moderate”. It won’t cut to the end of the chase like “moderate” does. Conservatives won’t go away any time soon though their numbers will dwindle as conservatism takes residual damage from Republicanism’s fall. Ironically, their voice will sound increasingly extreme, making moderation — or a “Moderation Party” that much more sane-sounding.

Please, at least take my suggestion under consideration, moderates. Call yourselves something other than “Republican”. Most of you already do call yourselves something different — “Former Republican”. Let’s find you something you can be proud to call yourselves not as a reaction but as a statement of faith and purpose.

This Progressive is happy to say out loud: We need YOU.

America’s Tax Problem Isn’t That Taxes Are Too High, It’s That We Don’t Think We GET Anything For Them…

Americans have always hated paying taxes. “No taxation without representation” was one of our first great marketing triumphs as a young nation. Wanna know who WE are? We’re the “We ain’t paying no stinking taxes” guys.

The colonists saw their tax dollars going out and nothing coming back in return.

What made it worse — the things they could point to that their tax dollars were funding included the British soldiers who, the Americans increasingly believed, were oppressing them. Americans, it turns out, HATE paying to be oppressed.

We resisted any sort of federal income tax for 140 years (caveat — the federal govt briefly imposed an income tax during the Civil War) until the 16th amendment was ratified in 1913 — that’s the one that made a federal income tax legal. Just for information’s sake, the first federally imposed tax was an inheritance tax. We knew even back then that the rich were hoarding cash.

When someone holds out their hand to you — expecting YOU to put cash in it — you kinda want to know what you’re getting for it. Even if all you’re responding to a threat with a bribe or a payoff, you KNOW what you’re getting — a few moments of relative peace until the next time they come with their hand out. You may not like what you’re getting, but at least you can identify it. Most Americans couldn’t tell you what they get for their tax dollars — other than the military and “the federal government” in all its polymorphous splendor. The problem is, aside from the military (which is mostly other people doing what they do far, far away), Americans see their tax dollars as paying for nothing.

Taxes are a black hole that mocks us relentlessly. Only a sucker pays taxes. Isn’t that what we’re taught?

We laugh at Europeans because they pay such high taxes — Just above 60% in Denmark, for instance. The sub headline from this article (from US News & World Report, 2016) says it all: “People in the European country see taxes as an investment in their quality of life”. They’re laughing at us a lot harder than we ever laughed at them. By virtually every metric — other than self-delusion — Northern Europeans like the Danes (the ones paying the highest taxes) are far, far, FAR happier than we are.

They’re far healthier than we are. As is said — they work to live. Americans, OTOH, live to work. Yeah — the ones paying the higher taxes are far happier than the ones begrudging every tax dollar spent.

But then, Europeans like the Danes can point to things they GET for their tax dollars. They GET health CARE from cradle to grave.

That’s especially foreign to Americans because we think in terms of health INSURANCE, not health CARE. That’s because our system evolved out of an historical anomaly that arose during WW II. The first employersponsored hospitalization plan was created by teachers in Dallas, Texas in 1929. These were small, very localized health plans that were meant to deal with catastrophic situations. Hospitalization. In the absence of any sort of “national health system”, every locality did what it did in its own way.

During WW II, the federal government directed every possible tax dollar its way. It was illegal, during the war, to give employees raises (or to raise a salary so as to attract talent to a job). But fringe benefits like, say, “health insurance” didn’t count as salary. Big companies (they could afford to) offered “health plans” instead.

Then the war ended — and these health plans should have ended right along with it. From Wikipedia: In his November 19, 1945 address to the nation, President Harry Truman proposed “…a national system that would be open to all Americans, but would remain optional. Participants would pay monthly fees into the plan, which would cover the cost of any and all medical expenses that arose in a time of need. The government would pay for the cost of services rendered by any doctor who chose to join the program. In addition, the insurance plan would give cash to the policy holder to replace wages lost because of illness or injury.”

Americans liked the idea — a lot. But the AMA hated it. So did the Chamber of Commerce and The American Hospital Association. They denounced it as “socialism”.

And that is where America’s shot at Universal Single Payer Health CARE died.

The people who opposed it did not oppose it on medical grounds, they opposed it for monetary reasons. Greed mattered more than medicine. FACT.

If Truman had done what Obama did — muscled his way past the greed as best he could — we wouldn’t be laughing AT the Danes and the Swedes and the British and the Germans and the French and the Canadians. We’d be laughing with them.

These systems aren’t perfect. Not by a long shot. Nothing is — can we please accept that fact? But — the data’s pretty conclusive — if you want to measure a health care system by its successful health care outcomes? We’ve got it all wrong. We pay far more and get far less.

Ah, but — what if we payed less (our individual piles of money are the same pile whether we pay taxes with it or out-of-pocket health care costs like deductibles & co-pays) and got a whole lot more for those very same dollars? What if — in addition to cradle to grave health CARE — we got the knowledge that we could NEVER go broke or lose our houses because we or someone we love got sick?

What if Americans — instead of merely seeing a deduction already taken from their paycheck or a check written to the US Treasury in blood — got an itemized bill that showed 1) what they themselves owed but (more importantly), 2) also gave them a detailed breakdown of where every single penny went. And what if some of those things their every tax dollar funded was good health care with the doctors they like?

Caveat — it’s not just the tax system that needs overhauling. It’s the whole nature of the health CARE system. In a universal single-payer system, every physician who wants to have a license to practice medicine will have to take part. Part of our “you know what you’re paying for system” would now include your education. Want to be a doctor? We’ll pay for it — you’ll pay for it (via your taxes). But then you won’t leave college/university hundreds of thousands of dollars in debt. You will have to spend your early years as a doctor inside the National Health CARE System. You’ll learn a ton. You’ll be well compensated — but you won’t be overly compensated.

Health care cannot be a wild, wild west of greed. It simply can’t be run that way — otherwise you get what WE have where people get billed $3200 cos they caught coronavirus. That should be a joke that we all laugh at because it’s so incomprehensible.

That’s our reality. It’s why people like the Danes laugh their asses off at us.

There’s no such thing as a “rugged individual”. That’s a bullshit myth “rugged individuals” (men — almost exclusively men) tell themselves to justify their greed.

They’re the ones benefiting from our tax system.