Category: The Branding Age
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Mediocrity Kills
Without average people, exceptional people would stop being exceptional. If most of the world wasn’t so average, there’d be no average. Averages rely on most people and events falling within certain – average – parameters. Or, seen another way, averages are the sum total of people being average. But even average people can excel despite…
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The Media’s “Breaking News” Culture Is Broken
Dear American News Media: Breaking news that broke more than an hour ago, is no longer “breaking”. The fact that you continue breaking it all day regardless? That is broken. The same goes for your whole “breaking news” culture. I write this to you as an avid consumer of your product. By “avid”, I mean…
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Never Mind A Poll’s Results, What Did The Poll Actually Poll?
Poll takers will tell you that their polls are mere snapshots of a moment in time. A photo is the perfect metaphor for an opinion poll. What is any picture really a picture of? We assume, when the news punditry drops poll numbers about us, that they’re presenting an accurate snapshot. But, that assumes a…
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Prisoners Of The Box
TV must’ve seen us coming. There were people who thought – as TV first sparked into being – that TV could never replace radio. That was shortsighted to be kind. And it was said by people who’d been alive while movies were invented and then spread across the planet as the most successful way to…
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Dear American News Media: Please Stop Being “Accessories To The Murder Of Democracy”
You would think having a story as big and juicy as Donald Trump – a man who wore his treason on his sleeve (“Hey, Russia, if you’re listening…!”) – who said things like “Mexicans are rapists” and “pussy grabbing”, and who lied so often and about everything that the press started keeping count – would…
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Trump Is Now Trying To Do To The Rest Of America What He Did To The GOP — Turn Us Into Him
Donald Trump is a virus in human form. That shouldn’t be a revelation to anyone. Viruses are simple creatures — strands of RNA trying to make more of themselves. To do that, they need to invade a healthy cell — and use the cell as a kind of cheap sex hotel. The virus reproduces by…