The Reason Big Business Will Absolutely “Quit” The GOP Is The Same Reason Bill O’Reilly No Longer Works At Fox News

Hey, remember Bill O’Reilly? Bill sure wishes most of us did remember him. But, for most of America, O’Reilly sits in the “Whatever happened to?” heap and not anywhere near the top. The reason most people don’t even think about O’Reilly any more as a “choice” in the news-entertainment marketplace is exactly the same reason that all America’s Big Businesses are now turning their backs on the Republican Party over the violently anti-democratic voting laws its members have drawn up all over the country, starting with Georgia. In a consumer-driven, free market economy — that, itself, relies on a stable, genuinely democratic political environment to cash flow it — anything that causes those consumers to stop consuming products & services is bad for business. If those causes are potentially long-lasting (more to the point, if the EFFECTS those causes cause are likely long-lasting), it’s entirely in Big Businesses long term interests either to remove or mitigate those causes as quickly (and cheaply) as possible. But, Big Business also knows it has a secondary problem to contend with: branding and co-branding. Just as Fox News saw clearly that continuing to co-brand with Bill O’Reilly had to end, so, too, will America’s Big Businesses see that they can no longer “co-brand” with the GOP.

O’Reilly, remember, had a history of sexually intimidating female co-workers (though the word in his mind was probably “seducing”). This happened. And, famously, this. This did, too.

Meanwhile, a paradigm that had actually shifted years before was finally recognized by America’s Big Businesses — at least the ones who advertised on Bill O’Reilly’s top-rated Fox News show “The O’Reilly Factor”. As Time pointed out on April 6, 2017, ” …companies that advertise on The O’Reilly Factor have seen intense pressure on social media to stop running ads on the show. Mercedes-Benz and Hyundai were the first companies to pull their spots…”. Seeing the positive response those two big companies got, more of O’Reilly’s sponsors, their “integrity” having been fluffed, either pulled their ads from O’Reilly’s shows or (in the case of My Pillow, thought about it). Consider for a moment, what this really meant.

This was not one decision made in one boardroom that changed things, it was one decision being made in MULTIPLE boardrooms that changed things — because it all flowed from the same key data point: the majority of buying decisions in American households (especially the larger buying decisions) were being made by WOMEN. Appeal to the women in American households and your chances of making or keeping those households as customers increased. However, lose them as customers — especially over something like serial sexual harassment allegations — and you’d probably lose them forever. All those boardrooms saw it clearly: they could not advertise on any show having anything to do with Bill O’Reilly a moment longer. They transmitted that new paradigm to the 21st Century Fox Board (they oversee Fox News among other things). The 21st Century Fox Board did the only thing they could do as responsible stewards of their corporate entity: they canned Bill O’Reilly’s ass despite the fact that he was their main cash cow.

That’s freakin’ tectonic! Quietly, in the background, America’s Big Businesses took care of business — yes, out of greed, but also out of greed that recognized it needed to be on the right side of history. That happens from time to time; it’s like a broken analog clock being right twice a day. While crony capitalism has made a mess and a mockery of American capitalism — a thing which Team Biden, we hope, will begin to rectify in ways large, small and permanent — actual capitalism has, out of sheer survival instinct, worked as a kind of shifting ballast. That precedent is being repeated right here, right now in Georgia. While Coca Cola, Delta and Home Depot among many others had hoped to avoid getting dragged into American politics, if you donate money to legislators who want to legislate away our democracy — from a minority position — that fact now officially binds you together in the public’s consciousness. In other words, America understands that if you donate money to a politician, we can now take it for a fact that you AGREE with what that politician is trying to do. If the politician to whom you give money actively seeks to take away a customer’s VOTING RIGHTS, then that customer — and every other customer — will assume YOU also seek to take away your customer’s voting rights. If you can live with that — go ahead. Try it on. It won’t fit how you think it will.

Big business, if it’s to endure, must think strategically — in the longest terms possible. What’s good for the next quarter or two may be toxic to every quarter beyond. Living for today at tomorrow’s expense is how businesses die. This behavior doesn’t require a soul; only a survival instinct. Screenwriter Paddy Chayefsky nailed this dynamic tension in his brilliant screenplay “Network” where — 25 years before it came to be — he envisioned the corrupting journey our news media would take from being respected, respectable news organizations to being entertainment companies with a little news thrown in. He saw Fox News coming from a million miles away. In Chayefsky’s Nostradoumus-like imagining, a weary news anchor named Howard Beale (who works for an imaginary 4th network called UBS — this was well before anything like Fox existed) becomes an unlikely populist icon/Jeremiah who taps into America’s latent rage; they’re all “mad as hell” and are “not going to take it anymore!” The UBS board, torn between keeping their integrity — albeit as the 4th place network and finally justifying themselves to UBS’s shareholders by making a little money for a change, choose the latter of course. But, Howard Beale is less than compliant. The silly man has begun to believe his own hype about being a “Jeremiah”. In this scene, UBS Chairman of the Board (played brilliantly by Ned Beatty) reads the riot act (and a few other acts) to Howard Bealed (Peter Finch who won an Oscar for his wonderful performance but died of a heart attack before actually winning the thing!).

It is one of the best pieces of screenwriting EVER. Fight me, if you dare…

Most of the corporations mentioned are no longer players — or even playing, some of them. They’ve been replaced by Amazon and China. But, aside from that? Almost every single word applies.

Bill O’Reilly was not accorded the kindness of such a “sit-down” with Rupert Murdoch. That’s how far gone, O’Reilly was. America’s Big Businesses have officially put the Republican Party on notice.

The GOP now finds itself sitting in the chair Howard Beale sat in while Ned Beatty rails at them. Remember what happens to Howard Beale in the movie? Spoiler Alert: it’s the very same thing that’s going to happen to the GOP. No one will mourn them. Hell, no one will even bother to make the funeral.

The world will be too busy trying to make a buck.

Why Our Main Stream News Media Sucks — “It’s The Framing, Stupid” Edition

It physically hurts watching most of our Main Stream News Media grapple with Donald Trump. He’s so much a creature of their making — his entertainer’s DNA is the same as theirs — that they fail to see their own fatal flaws in him.

It’s days/weeks/months/a presidency like this that make me think about Paddy Chayefsky’s brilliant screenplay Network.

If you haven’t seen it, see it! When you remember that Chayefsky wrote it eons before Fox News flared to life in Roger Ailes’ fetid mind (the feature came out in 1976) — a propaganda tool designed from the ground up to stop a Richard Nixon type president from ever getting caught again (that’s right — Roger Ailes believed that had Fox News been around during Nixon’s time, Nixon would never have had to quit) — Network becomes even more visionary.

Chayefsky anticipated the marriage of news and entertainment — and the birth of their Frankenstein Monster-like love child — a wildly out of control noise machine that gleefully blurs the lines between fact and fiction, reality and bullshit, ordered moral rectitude and total Machiavellian chaos. In one extra-brilliant scene, Ned Beatty — playing the Chairman Of The Board — explains “the rules” to renegade anchor man Howard Beale (Oscar winner Peter Finch). This is a wonderful example of “FRAMING”…””

…And YOU, Mr. Beale, have disturbed the Fundamental Forces Of NATURE!”

9A5% of our Main Stream News Media cannot “frame” a story to save their lives. To save OUR lives either. We need to remember — so does our Main Stream News Media — that journalists are storyteller first and foremost. News is just the story of what’s happening now and why. Journalists must follow the same rules fictional storytellers play by — if they’re going to be any good at storytelling.

All storytelling begins with framing. It’s storytelling’s “In the beginning…”. Do we frame Hitler (in a story about him) as a good guy or a bad guy? The overwhelming majority of us would probably frame Hitler as the villain regardless of the piece. But a few — white nationalists for instance — would probably frame Hitler as a hero. Framing equals point of view. Whose point of view does a story represent.

If you go and frame a story from Hitler’s point of view — or, say, Donald Trump’s — then things like Jew hatred to the point of causing a Holocaust or caging Latino babies at our southern border — then outright evil doesn’t seem so… “evil”. Evil gets normalized. Not all at once — but enough so that the next evil act plays to a collective psyche that accepts a certain amount of evil as “just how things are”. No, they’re NOT how things are.

Framing begins with what you know and what you can legitimately believe based on the preponderance of evidence. Donald Trump is a liar. Donald Trump is a money launderer. Donald Trump is a fraud. Donald Trump is a bully. Donald Trump is a racist. Donald Trump is a rapist. Donald Trump is a traitor. One could legitimately frame any story about Donald Trump from any one of these points of view — and successfully tell a NEWS story.

One could NOT (for comparison’s sake) frame a story from the point of view that Donald Trump is an honest actor who believes every word he reads off a teleprompter. That story would be demonstrably false even as you told it. And yet — our Main Stream News Media persists in framing the Donald Trump story from that very perspective: that Donald Trump is a normal person and a normal president. Sorry — I got that slightly wrong: they frame Trump as a “different kind of potus” who “expresses himself directly”.

Allow me to translate from the bullshit — “Trump’s a chaos agent and we have no idea how to report on him”. There’s no such thing as “different”. A journalist reporting that a politician is “different” because he ignores all rules and norms is a lazy journalist. “Why” are they different? “What do you mean exactly by ‘different’?” To call Donald Trump “different” is to frame Trump from the point of view of bullshit. It helps no one — except Donald Trump.

And that — right there — is the problem. When you frame a story from the point of view of, say, a villain — you see the world through the villain’s eyes. You empathize with the villain and see their goals as our goals. You normalize evil and make it not only respectable but desirable.

The Poster Girl for this rancid brand of un-journalism is NBC’s Kelly O’Donnell.

Kelly O’Donnell – A nice person (I bet) with zero perspective (I’m positive).

I’m sure Kelly’s a lovely person. I’m sure she’s a wonderful friend — she seems very empathetic. But she lacks critical faculties. She’s no more discerning of the Truth than an open microphone. Kelly happily reports everything Trump says from her White House beat as if Donald Trump was a tower of integrity whose every word was his bond.

FFS, Kelly — when we look back at this period a few years from now (provided we’re not all living in a gulag or a mass grave), we’ll look squarely at the Fourth Estate and their many profound failings. Journalists are the only job mentioned specifically in the Constitution. They are obligated to be our final check on power.

But a check that frames stories from the point of view of the things it’s supposed to be checking cannot check shit. It surrenders the necessary perspective the moment it starts reporting. Any story about Trump that doesn’t immediately frame Trump as a liar is a lie itself — how can it not be? It’s telling the liar’s lie for him. carrying his lying water wherever he wants it carried.

This isn’t hard to fix. Gaining perspective is as easy as stepping back from a story and allowing yourself to see all the great details you’ve uncovered in the largest possible context — so that you can see, evaluate and appreciate how your small cogs work as part of the larger wheel. I think of NBC’s number cruncher Steve Kornacki.

I’m sure Steve’s a lovely person, fun to lunch with. And he’s bright, too. I’ll give him that. But bright without perspective is less bright than it could be. Than it SHOULD BE. Steve Kornacki can tell you everything you want to know about a grain of sand — so long as we’re only talking about that one grain. Does that grain of sand live on the beach at Malibu or smack in the center of the Sahara Desert? Steve can’t tell you that.

He can only frame the grain of sand’s story from the grain of sand’s point of view. That is only part of its story unfortunately.

We need our news media to report the WHOLE Trump story every time out of the gate. We need them to see Donald Trump the way Fusion GPS saw Trump. Fusion, you’ll recall, was the research entity hired by the Washington Free Beacon then (through intermediaries) the Hillary Clinton campaign to learn all the could about Trump — through legitimate means. Fusion (as principle Glenn Simpson testified to Congress), upon being hired, started the job by doing its due diligence. They got ahold of every bit of publicly available material concerning Trump. Books, magazines, video, radio, internet. They bought from Amazon, browsed book stores & magazine racks and even went to the public library. What they found in publicly available material so convinced them that Trump had used his Atlantic City casinos to launder Russian Mob money that they hired former MI6 Russia desk guru Christopher Steele. Steele had the best sources inside Russia.

Fusion, in its report to its clients, framed Trump from the widest possible perspective. That perspective saw Trump as a criminal.

There is nothing whatsoever — still, to this very day — stopping America’s Main Stream News Media from doing the exact same due diligence.

It’s a little late now, of course. CNN & MSNBC (and all the rest) could easily have done this back when Trump was insisting that Mexicans are rapists. Perhaps if our Main Stream News Media HAD done that, there wouldn’t be a pile of dead Mexican bodies right now in El Paso.

When our MSM mis-frames stories, it isn’t just bad storytelling, it’s toxic to our Democracy.