From A Branding Point Of View, “Christian” Is Kinda Spent; Followers Of Jesus Need A New Name

I’ll own it — a born atheist has no business telling Christians anything about their brand. Except, Christianity — being a sales-based religion (“Hey, have ya heard the ‘good news’ style proselytizing started with Paul, the actual inventor of Christianity) — relies almost entirely on how it’s perceived by others. After all, isn’t the point of me hearing “the good news” the hope that I’ll come to my senses and convert?

Christians are preaching to a shrinking choir. Have they ever stopped to ask themselves why? No, they haven’t — because self-analysis isn’t part of the brand. Confession is. So’s an intense focus on rules & regs at the diminishing expense of any sort of spirituality. Christianity’s problem isn’t branding. Christianity’s problem is its brand.

I’ve blogged on many occasions with receipts (so I won’t do it here) about the Christian Church’s origins. It’s entirely Paul’s invention. Entirely. Jesus’ simple (Jewish) message — Do Unto Others — got subsumed into and under the mythology that Paul created and spread to the brand new churches forming across the Roman world. Paul never met Jesus. Never heard Jesus preach or teach. He failed trying to sell his version of Jesus to the Jews (with its wild, magic-heavy “proofs” that Jesus was the messiah) and, so, turned to the Gentiles.

The Gentiles, having no knowledge of (or concern for) Jewish mythology, accepted Paul’s version — because why wouldn’t they? Paul had created something genius — a way to conquer death. Accept Jesus as your lord and savior and you can live forever.

That has nothing to do with “Doing Unto Others”. And the church Paul created was big on forcing non-Christians to accept Jesus. Ironically, those Christians were going to “Do Unto Others” on pain of death.

The Catholic Church, once it acquired political power, never let that power go. Whatever spirituality there was in the institution died. More irony — Jesus preached against having churches because churches, he said, were corrupt. What could be more corrupt than the Catholic Church? Almost from the day it hung out its shingle, the Catholic Church has concerned itself with rules & regs, getting money into its coffers, and increasing its “membership”.

There is no way to count the number of humans who have died because of religion. Christianity — with its crusades and its inquisitions and its own internecine wars — has put its stamp on a veritable shit ton of them. And all to sell a product that its own supposed creator would never ever EVER recognize.

The Christian Church and Jesus aren’t just estranged, they’re strangers. That disconnect is what’s killing the church (whether Catholic or Protestant). I have a dear friend — a Presbyterian minister — whose job is trying to keep Presbyterian congregations alive.

The proud conservative Christians running the Republican Party — bowing in total obeisance to the evangelicals — have also helped destroy any notion that such a thing as “Christian mercy” exists outside of a sanctimonious Sunday sermon. Brown Children in cages was not what Jesus had children suffering unto in his mind.

If I’m a brand that needs new followers to stay alive — that needs brand loyalty from current followers — that has to compete with a thousand more ideas than it ever had to before — I’m afraid (if I’m Christianity). I wouldn’t be however, if I were Jesus.

Is there a more potent antidote the vile, self-serving piggery of Trumpism than “Do Unto Others”? Republicanism — same question. Christianity — you, too.

Jesus and Christianity have nothing to do with each other. Followers of Jesus — even now — are loathe to associate themselves with evangelicals or the rapey Catholic Church or any of the rules & regs heavy institutions their parents forced on them when they were kids.

I would say Followers Of Jesus need a new Paul — to create a new institution that gets the mythology right. But, right off the bat, that would violate one of Jesus’ core tenants — the need for a church.

Maybe a better way to go would be to actually follow Jesus. If you want to follow him theistically — go directly to god. Skip the institution. If you just want to Do Unto Others? Well, who’s stopping you? All you have to do is “Do”.

Maybe the best new brand for Followers Of Jesus is to call themselves DUO’s. They Do Unto Others. That’s all you need to know about them (so long as their actions match their words). I’d say they don’t even need that.

But what do I know? I’m just a dumb atheist.

Why Do They Even Call It “Christianity” When Their Religion Has Nothing To Do With Jesus & Never Did…

I’ll confess right here — lifetime atheist though I am, I am also a big time fan of Jesus. I don’t know for sure if a historical Jesus ever existed but someone like the character depicted in the New Testament seems to have put forward a teaching — “Do Unto Others” — drawn directly from the Jewish culture into which he was born and lived his entire life — that, today, still resonates loudly across the millennia.

In 1985, a group of actual bible scholars (people with actual academic degrees from reputable institutions of higher learning as opposed to bullshit degrees from bullshit Christian universities with bullshit standards and zero integrity) got together and formed The Jesus Seminar. Their goal — apply some serious objective analysis to the NT texts so as to coax out, as best they could, an historical Jesus.

The Seminar identified 15 or so phrases unanimously agreed upon by the canonical gospels which, the seminar felt, could have been spoken by a historical Jesus — so as to be disseminated by his followers. The Jesus who steps from the pages of the Seminar’s analysis has a simple message — Do Unto Others (which includes suffering the Little Children to come unto you) and, if you need to speak to god, go to “the father” directly. You don’t need a church to intercede on your behalf. GO DIRECTLY!”

If you recall from the stories about Jesus, he didn’t like the money changers. He didn’t like that the temple authorities allowed the money changers inside the temple’s forecourt. That, Jesus taught, debased the core message. It invalidated the temple’s authority to speak for god or to even pretend that they could intercede on their followers’ behalves.

Jesus advocates AGAINST having churches or religious “authorities”. So — how come there’s a Christian “church”? How could so gigantic a contradiction sit right in the heart of the Christian faith itself? The answer is ask Paul.

Paul (the former Saul of Tarsus) invented Christianity. The majority of the NT texts are Paul’s letters & epistles to the various gentile communities to which he was spreading his version of Jesus, Jesus’ story and Jesus’ message. Remember — Paul never met Jesus. Never spoke to him. Never heard his voice.

For a good, solid understanding of and perspective on Paul, I recommend A. N. Wilson’s excellent book Paul: The Mind Of An Apostle.

While Paul started by selling his version of Jesus to the Jews, they didn’t want it — because Paul’s version wasn’t authentic. Gentiles didn’t have any history or knowledge of Jewish customs, thought or mythology so Paul’s contorted version — virgin birth in Bethlehem, wise men presaging greatness, rising from the dead — seemed perfectly authentic. Never mind the fact that it was all invented, top to bottom. When Paul speaks of Jesus, he never stresses the messages Jesus himself stressed.

That’s because historical Jesus was of no use to Paul. So he invented a new Jesus. A Jesus that worked for him. Paul invented the Jesus that smiled upon the Catholic Church — an institution Jesus would have hated with every single atom of his being. Don’t hurt yourself laughing so hard, Protestants — your version of Jesus is just as disconnected from reality.

We won’t even talk about the Mormons (whose version of Jesus even visited North America — a place the real Jesus had no way of knowing even existed).

Ya know how, these days, we can’t figure out why Christians are so… “un-Christian”? This is why. The problem isn’t them, it’s us. All those people are being COMPLETELY Christian. What they aren’t being are “followers of Jesus”. To follow Jesus means all those devout Christians would have to denounce their “Christianity” — and all the oppressive, regressive, obsessive rules and regs that are the real appeal of their faith — and, instead, become spiritual. That ain’t happening.

To follow Jesus, one must be spiritual or have the capacity for spirituality. That’s the opposite of following a religion. Religions are crowd control. They are defined by their rules & their structures — and those structures don’t build or sustain themselves. The money has to come from somewhere which is why churches work so hard to get bodies into the pews and money from the pockets in those pews. Churches don’t really exist for the benefit of anyone’s faith, they exist for the benefit of themselves. Churches are like sharks (and relationships) — they have to keep moving or they’ll die.

If a historical Jesus could come back, he surely would not recognize the faith being touted as his creation. That’s because it isn’t his — and never was. It pains me deeply to quote Woody Allen but he got this one right. If Jesus were to come back to see what’s been done in his name, “he would never stop throwing up”.