Dear Corporate America: Integrity Needs To Be Your New “Bottom Line”

Know who believes in democracy? Corporate America. They sort of believe in American democracy. But, the “democracy of the marketplace”? That, they believe in, unabashedly. Corporate America has to — they need consumers to “vote” with their wallets and pocketbooks as “early and often” as possible (like they supposedly used to vote in Chicago when the Democratic machine ran it). Remember New Coke? Remember how fast it disappeared from shelves when Americans resoundingly “voted against it”? Product launches are no different from candidate launches; candidates in American retail politics are no different from laundry detergent. Except some will destroy your clothing, wreck your marriage and burn your whole house down. There’s a reason Mitch McConnell fought so hard to keep Americans from getting financial support during the pandemic but insisted that companies never have to face any sort of liability for forcing their employees back to work, damn any and all risk to their lives.

Already, companies like Airbnb, Amazon, American Express and AT&T have cancelled all political contributions to any politician questioning the results of election 2020. And those are just a few of the “A’s”. They all know how easy — and likely — it is for their customers to turn on them should their customers suddenly find the companies’ political stances offensive. Remember Bill O’Reilly — Fox News’ one-time cash cow? The reason Bill doesn’t work for Fox anymore — despite how lucrative his bullshit was to the company — is because Bill lost all his advertisers. This was a boardroom decision! The 21st Century Fox board of directors were told, flat out, by the companies they needed to cash flow them that none of their customers would support their advertising on O’Reilly’s “The O’Reilly Factor” any longer because he was such a sexist, racist pig.

Just like that, Bill O’Reilly became expendable. And just like that, he was gone. The democracy of the marketplace is harsh. But fair.

American consumers don’t like giving their hard-earned dollars to companies that do not respect them. They like it even less when those companies are ripping them off or doing things that could literally hurt them by, say, polluting the air and water. And the airwaves. And companies that want to overthrow our government? We REALLY hate those guys. And we ain’t buying whatever they’re selling…

The Truth — literal, empirical, this-is-what-happened-NOT-that, replete-with-receipts Truth — is about to get its day in court (the court of public opinion which is what really matters in America). On one side are Republican sweethearts like Marjorie Taylor Greene — an affront to logic and decency every time she speaks. On the other are Democrats, the rule of law, the Constitution and the majority of Americans. When the Democrats announced they’d introduce witness testimony (under oath) before the Senate “jury” during Trump’s SECOND impeachment trial, Lindsey Graham threatened to have the FBI testify, too. The Democrats, frankly, would LOVE IT if the FBI showed up and testified. What’s the point of Lindsey’s bluff here? Bring the Truth, Lindsey! Make it rain Truth! The only person needing an umbrella if that happens is YOU — and every one of your Republican co-conspirators.

I still won’t shop at Home Depot because the company’s ownership was so vociferously pro-trump. My hardware store dollars have a choice where they go to be spent. I prefer to use my local hardware store. But, sometimes, they don’t have what I need. A big box hardware store is where I’ll have to go. Ah, but which one? My dollars will vote for ANYONE but Home Depot. If too many other curmudgeons follow my lead? Home Depot’s bottom line will suffer. Pinch, OUCH!

Mitch feels that “ouch” like a cannonball rolling around his Treason Turtle shell, flattening his guts. He’s worked his whole political career to service the Big Right Wing Money and its various political needs. He’ll let all of America down before he even thinks of letting his paymasters down. Hell, Mitch is so cynical, he bought into the whole Donald Trump-Russia connection without batting a bloodshot eye. Ya don’t think Mitch had heard — same as every other Republican in the loop in 2016 — that “There’s two people (I think) Putin pays, Rohrbacher and Trump”? When current GOP Leader Kevin McCarthy posed that question to a roomful of GOP leadership (was Mitch there perhaps?) a month before the 2016 GOP convention, then Speaker Of The House Paul Ryan made everyone present agree to keep this… suspicion/fact “in the family”. If Mitch wasn’t there, take it to the bank –he heard all about it.

Take this to the bank too. No one who heard that conversation live, took part in it or heard about it afterwards called the FBI as they absolutely should have done. This was the guy they were about to nominate as their candidate for POTUS. And they wondered about his loyalties and whether or not he might be compromised by a very hostile foreign enemy who we already knew were engaged in cyber war against us. The more we learn about this abomination — and we will once Merrick Garland punches the clock and a rejuvenated Department of Justice begins to behave like the defenders of the rule of law they’re supposed to be — the worse it will get for anyone still sporting that “R” next to their name.

That “R” will begin to stand more and more for RUSSIA.

Nobody wants that trademark next to their corporate image. Nobody wants their company to be co-branded in the buying public’s mind with traitors or treason or sedition or anything Marjorie Taylor Greene has to say. It always, always, ALWAYS comes down to money. And, for now, it’s money ironically that will keep corporate America from giving to their favorite enablers, the Republican Party. Whoever baked this irony cake knew just how long to keep it in the oven.

America is at the very beginning of a Great Moral Reckoning. We’ve needed this for a long, long time. As much of a treasonous shit as he is, on a certain level, we owe Trump a thank you — for causing the Republican Party membership to finally expose itself for the cynical, racist, authoritarians they all are. They’re the biggest, drunkest, angriest, whitest, stupidest frat party ever.

See those guys? Big companies don’t care what they want to buy. Not anymore. How long, do you suppose, will it take America’s news media to catch up with what its boardrooms figured out eons ago?

Whatever ya do, don’t bet on America’s news media. They still can’t even spell “integrity”.

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